Udacity Digital Marketing Nanodegree Review [Is It Worth It?]- 2024

So, you are planning to enroll in Udacity Digital Marketing Nanodegree...I would say…wait! First, read this Udacity Digital Marketing Nanodegree Review.

In this Udacity Digital Marketing Nanodegree Review, I have shared all the details you must know before enrolling in this Udacity Digital Marketing Nanodegree Program.

Now, without any further ado, let’s get started-

Udacity Digital Marketing Nanodegree Review

I am assuming that the biggest question you have in your mind is- “Is Udacity Digital Marketing Nanodegree worth it?“

So, I would like to start this review by answering this question.

Is Udacity Digital Marketing Nanodegree worth it?

Udacity Digital Marketing Nanodegree is worth it for those who want to advance their career in the digital marketing field or looking for a job change in this field. The Nanodegree program will teach the basic concepts of digital marketing as well as give practical knowledge in the field.

All the projects covered in the Udacity Digital Marketing Nanodegree program are based on real-world problems and all the projects are reviewed by marketing professionals. This feature makes Udacity Digital Marketing Nanodegree unique from others. And that’s why I would say…“Yes, Udacity Digital Marketing Nanodegree is worth it.”

But, the Nanodegree program is expensive compared to other online courses. I will share some methods that you can use to save a few bucks while enrolling in this Udacity Digital Marketing Nanodegree.

Personal Experience Review Summary: Udacity Digital Marketing Nanodegree

Aspect	Rating (out of 5)	Explanation
Course Content	4.5	I learned a lot from the course content, which was highly informative and covered a wide range of topics relevant to digital marketing.
Instructor Quality	4.0	The instructors demonstrated expertise in the field, but I experienced a lack of engagement and interaction during the course.
Practical Projects	4.5	The practical projects provided valuable hands-on experience, allowing me to apply the knowledge I learned effectively.
Support and Feedback	4.0	The support and feedback from Udacity were generally satisfactory, but I experienced delays in response times for my queries.
Value for Money	4.0	The program offered good value for money, although I felt that it could have included additional resources or more personalized support.
Should You Enroll?	Yes	Despite some areas for improvement, I would recommend enrolling in Udacity Digital Marketing Nanodegree due to its comprehensive content, practical projects, and overall value.
Unique Aspects	4.5	Udacity Digital Marketing Nanodegree stands out from other courses due to its practical approach, industry relevance, and up-to-date content.
Overall Rating	4.2	Overall, I had a positive experience with Udacity Digital Marketing Nanodegree. The comprehensive content and practical projects were valuable. However, there were some areas for improvement in instructor engagement and support responsiveness.

Now, let’s see what you will learn in this Nandegree program.

Content and Projects of Udacity Digital Marketing Nanodegree

When I enrolled in the Nanodegree program, this was the interface-

The first thing that impressed me was the content covered in the Nanodegree program. The Naodegree program not only teaches the concepts of digital marketing but also covers SEO, Email marketing, Social Media Marketing, Google Ads Campaigns, Link Building, etc. These are the essential topics that you must know as a digital marketing expert.

The next thing that I found quite impressive was the practical exposure after every course. I mean after every course, there is one project that you need to complete in order to move to the next course. This will help you to brush up on the concepts learned in the theory section.

The Udacity Digital Marketing Nanodegree has 7 courses and 7 projects. Now, let’s see what you will learn in each and every course-

Course 1- Marketing Fundamentals

This course covers more than the fundaments of marketing. First, you will be familiar with Udacity’s digital marketing framework.

After that, the instructor explains how you can identify your business and its values. Next, how you can identify your potential customers and key touchpoints and stages of your customer journey.

The instructor also covers the channels and the mediums you can use to market your business and how to choose the most relevant marketing channels to suit your customer journey.

You will also learn some technical concepts such as the role of marketing objectives, KPIs, and metrics.

In digital marketing, the most powerful way to market your business is the content. And the instructor explains how you can plan your content and the ideal type of landing pages or website structure to host your content.

Overall, this is a very insightful course. This course will clear the base of digital marketing. After completing this course, you understand your business values, your customer’s key touchpoints, a suitable channel to market your business, and content planning.

After completing this course, there is one project, that you have to finish.

Project 1- Get Ready to Market

In this project, either you have to work for your company or choose the company that Udacity provides. For this project, Udacity provides a sandbox company(Magnolia Coffee Company).

The objective of this project is to find out the business model of the company, and the marketing objective, and create a target persona for the product you choose to market.

You also have to figure out customer’s touchpoints and plan content and medium or channels to market your product.

Every business needs different content planning and marketing channels. And this project will help you to think and work according to different business models.

Course 2- Marketing Data & Technology

The main focus of this course is on how to use tracked and collected data to enhance your business strategies. In this course, you will learn the most common testing method and analytics models in marketing.

The instructor explains how to set up a Google Analytics account. Google Analytics helps to track and collect the data. And you can analyze this collected data to take future marketing decisions.

You will also learn how to develop plans to build eCommerce capabilities for your marketing strategies. After completing this course, you will have a clear mindmap of how to use Google Analytics to enhance marketing strategies.

There is one project related to the concepts learned in this course.

Project 2- Using Data & Technology to Create Successful Digital Marketing Strategies

This project is based on how to use Google Analytics and how to find key insights about the audience, their behavior, and conversions from existing marketing strategies.

By analyzing this data, you have to figure out what is working fine and what areas need to change. If the conversion rate is good, then your marketing strategies are good. Otherwise, you have to change your marketing strategies.

Visit Udacity Digital Marketing Nanodegree Program

Course 3- Social Media Marketing (Elective)

Nowadays, social media is playing a big role in every field. And social media marketing is an essential topic you must know as a digital marketing expert.

This elective course will teach you about different social media platforms and how to use these platforms to market your business. The instructors will explain how to implement your campaigns using appropriate tools and monitor the performance.

You will also understand about basic elements of social media advertising and its pricing models. The best thing about this course is that you will learn how to set up your advertising account on Facebook, how to develop plans for ad placements, budget, and schedule to create your ad.

Along with that, there is one complete project related to social media marketing.

Project 3- Marketing Your Content

For this project, you have to build a real social media campaign strategy for a skincare brand. You have to do some research and create the best strategy for organic advertisement and paid advertisement for social media marketing campaigns.

To conduct the research, Udacity will provide previous campaign performance data, audience personas, etc. This project will help you to build confidence to run social media ad campaigns.

Course 4- Search Engine Optimization (SEO) Essentials (Elective)

SEO plays an important role if your business has a website. You can get organic traffic to your website if you do proper SEO. And in this elective course, you will learn the basics of SEO such as how to find effective keywords, On-Site SEO, how to do link building, etc.

I found that this course doesn’t cover SEO in detail. SEO itself is a big field to learn. This course only covers the basics of SEO. If you want to learn SEO in detail, you can check Search Engine Optimization (SEO) Specialization.

Project 4- Conduct an SEO Audit

In this project, you have to do SEO for your website and your objective is to improve your website ranking by optimizing SEO strategies. SEO is not a one-day game. SEO takes time to rank your website on Google listings. But by working on this project, you will learn tips and tactics to improve your SEO in a long term.

Visit Udacity Digital Marketing Nanodegree Program

Course 5- Search Engine Marketing (SEM) (Elective)

This course is very essential for you. Because in this course, you will learn how to run a Google Ads Campaign. Many business marketers use Search Engine Marketing to get conversions using Google search.

You will understand how to develop Keyword lists with both short-tail and long-tail keywords, how to engage searchers in your ad campaign, etc.

In this course, you will also learn the relationship between Ad Rank and CPC Bid, and the budget for your Maximum CPC Bid.

Overall, this course provides value and covers some essential topics in detail.

Project 5- Evaluate a Google Ads Campaign

This project will be very beneficial for you in your long-term digital marketing career. In this project, you will create your first Google Ad campaign for a brand.

Next, you will analyze one Google Ad campaign and find out the problems and suggestions to improve the campaign strategy.

If you enroll in this Nanodegree for a job change, you can mention this project in your Resume. If you enroll to advance your own digital marketing skills, implement this project learnings in your own company.

Course 6- Digital Advertising (Elective)

In this course, you will learn the basics of digital advertising such as key players, ad types, and benefits of digital advertising. The instructor explains how to target your potential audience and how to select the right display and native ad formats to engage audiences across web and mobile app channels.

Next, you will understand how to plan a campaign such as setting your bid, budgeting, and testing strategy based on your advertising goal, selecting the right video ad formats and specs to engage audiences on YouTube, etc.

In the end, you will learn how to create display and video campaigns and measure the results using Google Ads.

Visit Udacity Digital Marketing Nanodegree Program

Project 6- Plan a Multichannel Ad Campaign

The whole project will improve your marketing analysis. In this project, you will craft a plan to run a multichannel shopping campaign where your main focus will be on display, shopping, and YouTube video ads.

First, you have to analyze the previous ad campaign data and suggest improvements where needed. Next, you have to analyze the multichannel test results to check their effectiveness. And by using these results, you will have to plan your next multichannel campaign to optimize the results.

Udacity provides a technical mentor support feature. That means you can ask any doubts related to projects with your mentor. This feature is very helpful for completing projects.

Course 7- Email Marketing (Elective)

Many experts say, “Money is on the List“. And this list is nothing but your Email List. Email Marketing is a very effective marketing strategy. This course is all about learning the basics of Email Marketing.

This course has only 4 lessons but they cover all the essential concepts of email marketing. First, you will learn how to create effective and secure contact forms, and how to build your subscriber list for your emails with contact forms using MailChimp.

The instructor also explains how to write an effective email for your subscribers, how to create an email plan by understanding different types of email campaigns, etc.

You will also understand how to analyze email performance and use this data to improve your email marketing strategy.

The concepts you will learn in this course will help you in the long term as a digital marketing expert. After this course, there is one last project related to Email Marketing.

Visit Udacity Digital Marketing Nanodegree Program

Project 7- Market With Email

This is a very easy and interesting project. In this project, you will write an email for either your company or for Sandbox products. You have to discuss your product details in the email. After sending the email, you have to analyze the performance of your email campaign.

So, these are the 7 courses and 7 projects of Udacity Digital Marketing Nanodegree.

If you ask me how was the content and projects of Udacity Digital Marketing Nanodegree, I would say it was worth it. The course content was well-structured and advanced. The instructors of the Nanodegree program explained each concept visually and easily.

The projects covered in this Nanodegree Program were based on real-world problems. And these projects will be helpful to your resume.

Now, the next most important point you must clear before enrolling is Pricing. Because Udacity Digital Marketing Nanodegree is expensive compared to other courses.

I would like to share some tips and tricks that will help you to save a few bucks.

Price and Duration of the Udacity Digital Marketing Nanodegree

According to Udacity, the Udacity Digital Marketing Nanodegree program will take 3 months to complete if you spend 10 hours per week.

And for 3 months they cost around $710. But Udacity offers two options- One is either pay the complete amount upfront or you can pay monthly installments of $399/month.

So this is according to Udacity, but here I would like to tell you how you can complete the full Udacity Digital Marketing Nanodegree in less time and how to get Udacity Digital Marketing Nanodegree at a low cost.

How to get a Discount on Udacity Digital Marketing Nanodegree?

Most of the time, Udacity offers some discounts. When they offer a discount, it appears something like that-

Visit the Nanodegree Page.

As you can see Udacity is offering a “Personalized Discount”.

So, you click on the “Personalized Discount” option. And you will be redirected to the next page where Udacity will ask you to answer two questions.

Answer these questions from the drop-down list. And you will get a 70% off on Udacity Digital Marketing Nanodegree.

They will provide a unique coupon code. You have to copy this code and paste it at the time of payment. And that’s all, you have to do to get a discount.

How to Complete the Udacity Digital Marketing Nanodegree in Less Time?

To complete the Udacity Digital Marketing Nanodegree program in less time, you need to manage your time productively.

You need to plan your day before and create a to-do list for each day. And you need to spend a good amount of time daily on the program.

According to Udacity, you need to spend 10 hours per week to complete the whole program in 4 months.

Right…?

That means, daily you need to spend 1.5 hours, but if you double the time and give daily 3 hours, then you can complete the whole Nanodegree program in 1.5 months.

For managing your time and avoiding any distractions, you can use the Pomodoro technique to increase your learning.

And you can also implement the project phases after watching the related lecture. By doing this way, you can save time by watching one video two times. One at the time of learning and the second at the time of working on the project.

I hope these tips will help you to complete the Udacity Digital Marketing Nanodegree in less time. And you can save one month’s fees.

The next thing you need to know about this Nanodegree is the Instructors. Let’s see about the Instructors-

Are Instructors Experienced?

• Dawn Raquel Jensen– VP of Customer Experience
• Benjamin Kepner– CEO of Global Social Media Marketing.
• Erica Reid– Digital Marketing Manager
• Matt Bailey– Founder & Lead Trainer at SiteLogic
• Liana Gross Furini– Performance Marketing Manager
• John Triggs– Product Leader
• Jen Crompton– Digital Marketer & PR Professional

As you saw, all instructors are experienced and knowledgeable. And learning from such instructors is amazing and helpful. That is the reason I love Udacity.

Now, I would like to mention What did I like about Udacity Digital Marketing Nanodegree and what I didn’t like.

What did I like about Udacity Digital Marketing Nanodegree?

• The course is always up to date, filled with practical examples, and interactive, with personalized mentoring and projects.
• Support resources like Slack, the forum, and the mentor is really helpful.
• The project submission after every topic gives the confidence to dive deep into the digital marketing ocean.
• The project reviews are fast and thorough.
• They have amazing instructors and mentors who know exactly what they are teaching.
• The combination of videos, summaries, and quizzes made the learning experience interactive, innovated, updated, and modern. 
• Covers almost all essential topics related to digital marketing.
• Their technical mentor support feature is amazing. Throughout the Nanodegree program, you can ask your mentor and he clears your doubts.

What I didn’t like about Udacity Digital Marketing Nanodegree?

• The Udacity Nanodegree program is expensive compared to other MOOCs platforms.
• After completing the Nanodegree program, you can’t access the course material. Maybe Udacity does this to avoid misuse.
• Udacity doesn’t have any IOS and Android apps. So, you can’t study on your smartphones and outside the house.

So after analyzing everything about the Udacity Digital Marketing Nanodegree, it’s time to answer this question- “Do I Suggest Udacity Digital Marketing Nanodegree?”

My Personal Suggestion

Many people thought that after completing this Udacity Digital Marketing Nanodegree, they can easily get a job as a Digital marketing expert. No…It’s a big No.

This Udacity Digital Marketing Nanodegree program will help you to gain advanced concepts in Digital marketing and teach you the concepts of SEO, Email marketing, Social Media Marketing, Google Ads Campaigns, Link Building, etc.

But you have to experiment by running different ad campaigns, implementing SEO techniques, analyzing email marketing performance, etc. Learning any skill is a time taking process. With the help of this Nanodegree, you are able to run Google Ad Campaign, Facebook Ad Campaigns, SEO, Email marketing, etc.

After completing this Nanodegree Program, don’t stop. Continue your Experiments. And yes, I suggest Udacity Digital Marketing Nanodegree.

Now it’s time to wrap up this Udacity Digital Marketing Nanodegree Review.

Conclusion

I hope this Udacity Digital Marketing Nanodegree Review helped you to decide whether to enroll in this program or not.

If you found this Udacity Digital Marketing Nanodegree Review helpful, you can share it with others. And if you have any doubts or questions, feel free to ask me in the comment section.

All the Best!

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